pretty content is great.

pretty content that works is even better.

A look at the social content, campaigns and creative ideas I’ve helped bring to life through freelance and in-house marketing work.

learn more below

Grand idaho events

Purposeful, trend-forward social content created for an Idaho wedding planning brand.

MY ROLE

Freelance Content Creator

SERVICES

Short-Form Video | Social Management | Social Strategy

CLIENT

Grand Idaho Events

PHOTO CREDS: EVABLE PHOTO
A bride and groom holding hands and standing outdoors in front of a rustic wooden fence, with a mountain landscape in the background displaying tall peaks, green trees, and autumn-colored foliage. 
The Project

Content with a clear purpose.

Grand Idaho Events wanted fresh social content that felt current, engaging, and true to the personality behind the brand. In the wedding industry, knowledge is power, so we wanted to convey that hard-earned experience and knowledge as much as possible. The goal was to create Reels that could connect with potential clients while showing the expertise and personality behind the business.

What i worked on:

  • Trend Research

  • Reel Concepts

  • On-Site Filming

  • Video Editing

  • Hooks and Captions

  • Content Planning

the work

SELECTED CONTENT
THE THINKING BEHIND IT

Instead of creating trends just for the sake of posting, each concept has a job to do. The content was designed to show the value of wedding planning, share useful industry tips, showcase the planner’s personality, build trust with potential clients, and give the brand social content that felt natural and relevant.

trendy, but still useful

LOVE, OLIVE CO.

Organic social content, campaign planning, and performance analysis for a women’s clothing brand.

MY ROLE

Social Media & Influencer Marketing

SERVICES

Social Strategy | Content Planning | Campaign Support | Analytics

CLIENT

Love, Olive Co.

PHOTO CREDS: EMILYKATHLEENPHOTO
Event welcome sign for LOVE, OLIVE CO. Spring Influencer Event, with a bouquet of tulips being held by a hand illustration, in a decorated event space with tables, chairs, string lights, and greenery. 
The Project

CREATING CONTENT WITH MORE INTENTION.

As part of the in-house marketing team at Love, Olive Co., I contributed to the content and strategy behind collection launches, seasonal promotions, and everyday social media. My goal was to help the brand create content that felt current and engaging while still supporting larger sales and marketing goals.

What i worked on:

  • Social Content Ideation

  • Short-Form Video Concepts

  • Trend Research

  • Collection Launch Planning

  • Campaign Messaging

  • Creative Briefs

  • Social Media Graphics

  • Weekly Performance Analysis

  • Content Recommendations

the work

SELECTED CONTENT
THE STRATEGY

I regularly reviewed social media performance to understand which formats, topics, and creative choices were connecting with the audience.

Instead of looking at views alone, I considered reach, engagement, shares, saves, watch behavior, and each post's purpose. These insights guided future content ideas and helped identify opportunities to make the brand’s social media more engaging and intentional.

CAMPAIGN SUPPORT

My experience at Love, Olive Co. also included supporting the planning behind social media. I helped connect content with collection launches, promotions, influencer partnerships, affiliate initiatives, and in-store events.

This gave me experience thinking about social media as part of a larger marketing strategy, not just a posting schedule.

My work included a mix of trend-based videos, product-focused content, graphics, and campaign ideas. Each piece was created to entertain, educate, highlight products, or build excitement around an upcoming collection or promotion.

LOOKING BEYOND VIEWS

MORE THAN WHAT GET'S POSTED.

LET’S WORK TOGETHER

Want content people actually want to watch?

Tell me a little about your brand and what you want your social media to do.

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